Digital Product Management

Create digital products that deliver success and value
with our Agile Product Management services.

Digital Product Management

Create digital products that deliver success and value with our Agile Product Management services.

Product Management Services

The majority of new digital products fail, a 35% fail to achieve success due to lack of market demand. These failures are caused by the lack of market and user research. With us, you can validate your idea y increase the chances of a successful product launch.

Agile Product Management

Whether you need a permanent or temporary Product Manager on your team, we are here to help.

Product Consulting

Product Managers don't have to be full-time. We offer ad-hoc product consulting exactly when you need it.

Product Team

We don't just develop software. We fully delegate the development of your product to a multifunctional Product Team.

Agile product strategy

Product Strategy

OKRs: From strategy to results

Between strategic planning and the execution of day-to-day activities, there are several hierarchical levels and a multitude of people transmitting ideas to each other.

The OKRs ensure that the final result reflects the initial plan. OKRs are integrated at an intermediate level of the management model.. In the context of an organization, they fill levels between the strategic objectives and the activities that ultimately implement them.

The activities are accountable for key results and, ultimately, for the realization of strategic objectives. OKRs resolve any disconnect between strategies and their execution. They are also an effective motivational tool because they provide purpose to daily activity.

We often do what we are told to do. But, How many times have we felt that we don't know why? OKRs ensure that the daily tasks are defined and explained.

Objectives and Key Results

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Case studies

TurboCEV. New Product Release Management. Product Roadmap Definition and Follow-up.

A roadmap, also known as a roadmap or action plan, is defined as the general sequence of steps to be followed to achieve the design objectives of a particular product or project

See more at: turbocev.cl

Find out how

turboIFC. OpenBIM software

With turboIFC, efficiently access your architectural, engineering and construction projects. Export content to Excel in a professional and uncomplicated way, taking advantage of advanced functionalities for working with BIM models. Get a smooth and efficient experience in the management of your projects.

More information at: turboifc.com

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Empowering businesses to succeed with world class product management

Fractal's team consists of project managers, designers, scientists and engineers. They help improve the success of its products in various industries, such as engineering, finance, healthcare and education.

Answers to Frequently Asked Questions

What is Product Management?

Product management refers to the process of overseeing and managing a company's products and services throughout their life cycle, from conception to market withdrawal. Product managers work with multidisciplinary teams to define product strategy, research the market and competition, identify growth opportunities and develop a plan to bring products to market. They also monitor product performance in the marketplace and make adjustments accordingly to ensure continued product success.

What is agile product management?

The agile concept was created as a framework for software development teams. The approach emphasizes team collaboration, incremental progress and continuous learning.

With increased competition in many industries and customers demanding new innovations, many organizations have adopted an agile product management approach. Applying the agile framework to product management allows companies to release regular updates to their products and learn with each small update what resonates with users, rather than having to build the entire product first and then release it to the market.

What is Scrum?

Agile is more of a mindset than specific development rules or steps. Dozens of agile frameworks have emerged to help organizations adopt their preferred type of agile approach. Disciplined Agile (DA), the Scaled Agile Framework (SAFe) and Lean Software Development (LSD) are just a few examples.

Another popular agile approach is Scrum, a lightweight project management framework developed to help companies create, deliver and maintain complex products. Using the Scrum agile framework, product teams divide their long-term project plans into short-term work periods called sprints. Each sprint has a limited duration, either two weeks or one month.

During each sprint, the development team works on only a few agreed-upon projects. If a project requires more work than the team can complete in a single sprint, they will divide the work into several sprints. The goal is to update the product frequently and release those updates to the market often, to continually learn what resonates with users.

Why use OKRs?

OKRs (Objectives and Key Results) are a management methodology that helps organizations define and achieve their objectives. Although you may already have objectives in place, OKRs offer several advantages that can improve the effectiveness and alignment of your goals.

1. Clarity and Focus: OKRs allow organizations and teams to clearly define what they want to achieve (Objectives) and how they will measure success (Key Results). This provides a clear focus and helps avoid distractions.
2. Alignment and Transparency: By establishing OKRs at the organizational, team and individual level, it ensures that everyone is aligned with the company's strategic objectives. In addition, the transparency of OKRs allows all team members to understand how their work contributes to the overall objectives.
3. Measurement and Accountability: Key Results are measurable and specific, making it easy to assess progress. This helps keep teams accountable for their commitments and make adjustments as needed.
4. Flexibility and Adaptability: OKRs are generally set on short (quarterly) cycles, allowing organizations to adapt quickly to changes in the environment and adjust their goals and strategies as needed.
5. Motivation and Engagement: Involving employees in the process of establishing OKRs can increase their engagement and motivation, as they feel part of the process and understand how their work impacts the success of the organization.

What is the role of a Product Manager?

A Software Product Manager is a market-obsessed person focused on delivering the most valuable version of a specific product that maximizes the business objectives for a company at every stage of product development.

The person in this role has a great deal of responsibility and fulfills many roles from the intersection between business, user experience and technology. As such, a Software Product Manager must have the ability to be agile, which is why we adhere to the Agile methodology.

Agile methodology can be described as one of the simplest and most effective processes for turning a vision of a business need into real, working software, it involves continuous planning, learning, improvement, self-managed team collaboration and iterative development and delivery.

Software Product Management is a bridge between sales, marketing and customer support driven by empathy. A Software Project Manager helps to:

→ Achieve business goals
→ Overcome communication barriers
→ Align a common vision with the technical team
→ Focus on user needs
→ Represent the user within an enterprise.

Why is research vital to your product?

In-depth research is critical for a Product Manager. Being the voice of the market requires tremendous and up-to-date market knowledge, followed by tracking and identifying market trends and significant economic changes.

User research provides in-depth information that facilitates the decision-making process. An important source of information also comes from competitive analysis. Qualitative and quantitative data-driven research helps you make the right decisions.

Why is validation a lifesaver for businesses?

An idea that is not verified is only a hypothesis. A key responsibility of the Product Manager is to ask thought-provoking questions and cultivate answers. Before launching a product or a new feature, a Product Manager must validate an existing problem and a given solution for specific target groups. Customer feedback allows a product to grow in the right direction or change course when necessary.

There are many experiments and approaches to validate your assumptions. However, if the experiments are designed incorrectly, they can lead to false and damaging results. A Product Manager is able to perform low-fidelity experiments that require investment and fewer resources, as well as more complex, high-fidelity experiments appropriate to the product's needs. Credible validation reduces the risk of product or feature failure and increases the chances of your product's success.

What are the key objectives of product management?

Product management is an organizational function within a business that deals with product development and justification. It focuses on bringing a new and effective product to market or developing an existing product.

Examples of product management include:

→ Build
→ Measure
→ Improve

As a whole, a product management strategy should seek to identify and reflect the value that the product provides or will provide to its users.

Essentially, the main goal of product management is to find answers to the fundamental product questions: What user problem does our product solve? How does it achieve this better than the competition?

The product management process is about finding the right audience for your idea and identifying the key features that will help you reach that audience. It is a key step in validating your business idea and increasing your chances of success.

Why is communication key in product management?

Dealing with dozens of internal and external stakeholders requires being a great communicator and aligning a common vision within an organization. Communication skills, storytelling and public speaking, and emotional intelligence play a key role in the daily life of a Product Manager.

A universal tool for maintaining transparency and clarity within an organization is a product roadmap, which represents an understandable, high-level product concept. A Product Manager ensures that every person in the organization is aligned with a common goal.

How is product stewardship applied in different industries?

Businesses in all industries can benefit from product management services. Every business, for example, offers some kind of service or sells some kind of product that needs a specific approach and requires certain expertise. Finance is one example.

In a fintech or banking product, you need to deal with legal issues and security. The same applies in retail, for example, in the development of food and grocery delivery apps, where user experience and internal processes play a key role.

Fractal, specializes in product management for a variety of diverse industries, from the legal example we shared above to working with family banking companies and more.

Why hire Fractal for product management consulting?

By working with Fractal throughout the entire product lifecycle, you have a trusted partner who is here to help you build well-researched and effective software. We offer end-to-end product development consulting services, which means our expert team is here throughout the entire product development process, from validating your ideas and designing a product management strategy to doing everything possible to ensure the success of your product launch.

Our product leaders and teams are available to identify gaps in the market, research user needs and ensure you achieve a product-market fit. They are also responsible for building product roadmaps and ensuring the process runs smoothly, whether you are building a product from scratch or upgrading an existing one.

Schedule a meeting today to discuss your project

Don't wait any longer to turn your idea into a successful product with our consulting and specialized plans.